Vaseline improves the performance of other products. Let's show consumers how adding Vaseline to any of their beauty products makes them more effective.
SOCIAL MEDIA CAMPAIGN
“Vaseline Hackers,” a team of TikTok creators and influencers, will use #addVaseline to show us how adding Vaseline to any of your beauty products makes them more effective.
Each of these videos will feature the creator using Vaseline in tandem with an inexpensive beauty product to show how adding Vaseline enhances its effects. At the end of the video, the creator will show us how much money they saved compared to using much more expensive products.
OUT OF HOME ADS
Following the social media campaign, OOH ads will roll out to show tips on how Vaseline could seamlessly be incorporated into the use of other products.