USPS workers are the backbone of holiday magic.
This holiday campaign dedicates limited edition forever stamps to USPS workers as a form of gratitude for making the holidays happen.
SOCIAL MEDIA PROMOTION
Leading up to the release of the stamps, USPS will launch a social media contest encouraging customers to nominate their local USPS worker to be featured in the Holiday Forever Stamp series. Posts will be sponsored on Instagram, directly linked to the nomination site, and will roll out in November before the holiday season starts.
OUT OF HOME ADS
OOH ads will be displayed at every USPS location and in high-traffic areas like bus shelters and subway platforms.
STAMPS, DIRECT MAILERS, SHIPPING BOXES
The campaign will expand into all USPS shipping and marketing materials like direct mailers, stamps, and shipping boxes. Stamps will be purchaseable online and in-store. Direct mailers will go to every home in America. Shipping boxes will be used exclusively for the holiday season.
TEAM MEMBERS
Aysia James (Art Director), Kiyana Stoutt (Art Director), Kristina Olsen Pinjusic (Copywriter)