DELULU IS THE SOLULU.
Gen "Zalpha" constantly looks for external signs from the universe to justify their decisions, explain reality, and guide their future. So we created Coca-Cola Manifest, a drink that tastes like a “sign from the universe!”
Let's delve into the pseudosciences of astrology, tarot, horoscopes, angel numbers, etc. to get the answers you need.
CUSTOM CANS
Each can feature a "hidden" angel number revealed through the warmth of the customer's touch. Then, they scan the QR code on the can which leads to a website that tells them what their destined angel number means.
SOCIAL MEDIA PROMOTION
After the product launch, customers are encouraged to continue manifesting through digital tarot card readings, zodiac sign horoscopes, and Buzzfeed-style quizzes created by Coca-Cola. Afterward, users can share their results on social media as a form of earned media.
IN-PERSON "MANI-FEST"
“Mani-FEST” allows participants to experience Coca-Cola Manifest on a larger scale. There will be Aura Readings, Tarot Card Readers, Palm Readings, Horoscopes, Photo Ops with Affirmations, Crystal Shops, etc.
The customer will be graded entry with the purchase of Coca-Cola Manifest and the angel number they receive will give them exclusive merchandise and a personalized tarot card reading.